An analysis by Technavio says that the online fashion retail market in India is expected to grow at a CAGR 64.87% in terms of revenue over the period of 2014- 2019.
Nitin Bawankule, Google India Director for Ecommerce and Online has made startling revelations in an event organised in New Delhi:
- By 2020, India is expected to generate $100 billion online retail revenue, of which $35 billion will come from fashion ecommerce.
- Online apparel sales are set to grow four times in the next 5 years
- Ever third query on Google is related to Fashion and this trend is increasing at 65% annually
- With the current trend, it is estimated that fashion sales on the Internet will grow to 35% by 2020 from the current market share.
*Estimations are done keeping Google in point of view, which captures 70% of the total search.